Custom Lip Gloss & Powder Solutions For A Rising Thai Beauty Label

Background

Xichangjin is an emerging beauty label in the Thai market with a focus on trend-driven, social-media-ready cosmetics. Looking to differentiate through unique product aesthetics and formula quality, they chose Dingte as their manufacturing partner for lip gloss and loose powder development.

Challenge

The client sought non-sticky, high-shine lip gloss formulas with a mirror-finish effect that would photograph well for social media content — a core sales driver for their target demographic. For loose powder, a silky, translucent finish with buildable coverage was required.

Our Solution

●Formulated Non-Stick Lip Gloss with Glass Mirror Lip Finish technology — high-shine, transfer-resistant, and featherweight on the lips.

●Customized shade range with trend-aligned color palette suited for Gen Z and Millennial consumers.

●Developed lightweight Loose Powder with micro-fine particles for a blurred, skin-perfecting finish.

●Offered ODM packaging design support including custom tube selection, cap color, and logo placement.

Result

Xichangjin's lip gloss line became a featured product on Thai social media platforms, driving strong initial sell-through. The brand continued collaboration with Dingte for new seasonal color launches.