| 🏷 Brand: ODBO 🌍 Market: Thailand ���� 📦 Products: Lipstick · Loose Powder 🤝 Service: OEM Private Label
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Background
ODBO is one of Thailand's most recognized cosmetics brands, widely sold across Southeast Asian retail chains and beauty specialty stores. Seeking to expand their product portfolio with high-quality, cost-effective manufacturing, they partnered with Guangdong Dingte Biotechnology Co., Ltd. for OEM production of their core lip and face categories.
Challenge
ODBO required formulations that could meet the humidity and heat conditions specific to Southeast Asia, while maintaining vibrant color payoff and long-lasting wear. The brand also demanded precise packaging standards consistent with their existing retail lineup.
Our Solution
●Developed climate-adapted lipstick formulas with enhanced transfer-resistance and moisture retention for tropical wear conditions.
●Produced Loose Powder with lightweight, breathable texture and oil-control properties tailored for Southeast Asian skin types.
●Provided full OEM service including shade matching, logo printing, and retail-ready packaging aligned with ODBO's brand identity.
●Supported multi-SKU sampling and color range expansion with fast turnaround.
Result
ODBO successfully launched the co-developed products across their Thailand retail network. The line received strong consumer response, contributing to repeat bulk orders and an ongoing supply partnership with Dingte.
"The formulas matched exactly what our market needed — the texture, the finish, the packaging. Dingte's team was professional, responsive, and delivered on every commitment." |
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